Most founders
are invisible.
I fix that.
I help ambitious founders build leverage through personal brand. Turning expertise into authority, and attention into revenue.
Over the last 6 years, I noticed a big problem with how founders build their businesses: most of them are completely invisible. They're good at what they do. REALLY good. But the people who should be buying from them have no idea they exist.
During COVID lockdown, my flatmate Chris Donnelly and I started building his LinkedIn from scratch. The strategies we developed grew into something much bigger.
That side project became LeverBrands. We went from 1 person to 30+ employees in under two years. 500M+ impressions. $10M+ in client revenue. And we're just getting started.
Three layers that turn attention
into money in your pocket.
Most agencies post for you and call it a day. We build the infrastructure underneath.
Attention
Get in front of the right people through LinkedIn content, distribution, short-form video, and targeted outreach.
Nurture
Build newsletters, funnels, and email sequences that de-platform your audience and nurture them until they're ready to buy.
Monetisation
Turn attention into revenue. Inbound leads, digital products, consulting, speaking gigs, or partnerships.
I'll let the
numbers speak.
$10M/year business. AI SaaS at $60K MRR in 14 days.
10 months. $300K ARR. Zero cold outreach.
Qualified inbound from a lead magnet funnel. No ads.
First 30 days posting. From zero to visible.
The newsletter for founders
who want systems, not fluff.
Every Sunday. The exact tools, processes, and breakdowns we use at LeverBrands. 2,000+ founders read it weekly.